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What Wealthy Families Use Instead of 529 Plans—and Why You’ve Never Heard of It

  • Writer: Barry Group
    Barry Group
  • Jun 2
  • 4 min read

What Wealthy Families Use Instead of 529 Plans—and Why You’ve Never Heard of It
Students in school uniforms ascend a staircase, symbolizing the steps affluent families might take in educational planning beyond traditional 529 plans.

Introduction

For many families, saving for college feels like a race against time. Tuition rates have more than tripled over the last three decades, and according to the Education Data Initiative, the average cost of a four-year degree in the U.S. exceeds $35,000 per year, totaling over $140,000 before factoring in living expenses, books, or inflation.

Most people default to 529 plans, which offer tax-advantaged savings for education. But what if your child doesn’t go to college? Or gets a scholarship? Or needs the money for something else like launching a business, buying a home, or traveling the world?

These “what-ifs” are why many high-income families and financial strategists are quietly turning to an alternative savings vehicle that offers tax-free growth, zero penalties, and full control over how the money is used—without counting against financial aid.

Let’s explore this strategy and why it may be the smartest, most underused option for college and generational wealth planning.



Why 529 Plans May Not Be Enough Anymore

529 Plans are a state-sponsored education savings plan that allows money to grow tax-deferred and be withdrawn tax-free—if used for qualified educational expenses like tuition, books, or housing. But they come with strings attached:

  • 🚫 Limited Usage: Funds must be used for qualifying expenses or you face a 10% penalty plus income tax on earnings.

  • 📉 Market Risk: Most 529s are subject to market volatility, meaning your child’s education could be underfunded if there’s a downturn.

  • Counts Against Financial Aid: On the FAFSA, parent-owned 529 accounts count as assets, potentially reducing financial aid eligibility.

  • No Protection Benefit: If a parent passes away, the 529 plan doesn’t provide any life insurance or income protection.

These limitations make families ask: “Isn’t there something better?”


The Strategy Wealthy Families Use Instead

High-income households—particularly those earning $100,000 or more—are increasingly using permanent financial vehicles that offer cash accumulation, liquidity, and tax-free access with the bonus of family protection.

We’re referring to a combination of structured, cash-value-accumulating financial contracts, such as:

  • Indexed Cash Accumulation Contracts (commonly structured as Indexed Universal Life, or IUL)

  • Dividend-Paying Savings Contracts (commonly structured as Whole Life)


While most middle-income families are never exposed to these tools, they’re standard practice among wealth-building families, entrepreneurs, and top financial planners.

Here’s why:



What Makes These Strategies So Powerful?

✅ 1. Tax-Free Growth and Access

These savings structures allow funds to grow tax-deferred and be accessed tax-free through policy loans. This means no capital gains tax, no income tax, and no withdrawal penalties—regardless of what the funds are used for.

📌 Source: IRS Publication 970 & IRC Section 7702 – Defines tax advantages of compliant cash value policies.

✅ 2. Not Reported on FAFSA

These funds are not considered assets on the FAFSA because they are not in the student’s or parent’s investment account. This can dramatically increase eligibility for grants, scholarships, and subsidized loans.

📌 FAFSA asset exclusions confirmed by the Federal Student Aid Handbook.

✅ 3. No Usage Restrictions

Unlike 529 plans, you’re not penalized for using the funds for non-educational needs. Whether your child becomes an entrepreneur, buys a house, or chooses a trade school, you keep control.

✅ 4. Built-In Protection for the Family

In the event of a parent’s death, these financial structures deliver a tax-free death benefit, ensuring your child’s future is protected no matter what.

✅ 5. Growth Regardless of Market Conditions

Some structures, like IUL, offer market-linked growth potential with a 0% floor, meaning you never lose money during market downturns. Whole life contracts, on the other hand, provide guaranteed compounding growth plus potential dividends.

📌 Historical dividend performance can be found in annual reports of major mutual companies like MassMutual, Guardian, and Ameritas.



Use Case: College + Retirement + Legacy

Imagine this:

  • You start saving $500/month into a structured accumulation policy for your child at age 3.

  • By the time they’re 18, you’ve built up over $100,000 in cash value (depending on performance).

  • Your child gets a scholarship. Great! Now that money can fund a business, a down payment, or even your own retirement—tax-free.

  • You still have a death benefit, meaning your family is protected through every stage of life.

This multi-functional advantage is what makes it so powerful.


Updated Comparison Chart

Feature

529 Plan

Indexed Cash Accumulation

Dividend-Based Savings

Tax-Free Growth

✅ Yes

✅ Yes

✅ Yes

Tax-Free Withdrawals

✅ For education only

✅ Any purpose

✅ Any purpose

Affects FAFSA

❌ Yes

✅ No

✅ No

Usage Flexibility

🎓 College only

🏡 Any purpose

🏡 Any purpose

Guaranteed Death Benefit

❌ None

✅ Yes

✅ Yes

Market Risk

✅ Yes

❌ 0% Floor

❌ No

Guaranteed Growth

❌ No

❌ No

✅ Yes

Contribution Limits

✅ Yes

✅ No

✅ No

Dividend Eligibility

❌ No

❌ No

✅ Yes (annual dividends)

Accessibility Before College

❌ Limited

✅ Yes

✅ Yes

Who Is This Best For?

These college-plus strategies are ideal for:

  • Parents of children ages 0 to 12

  • High earners ($100k+) who are taxed heavily and want better returns

  • Business owners and professionals seeking liquidity + protection

  • Families who want to leave a legacy, not just fund college



How to Get Started

Barry Group & Associates specializes in structuring compliant, tax-advantaged accumulation strategies that meet the needs of modern families. Our elite advisors help you:


  • Understand how to diversify away from just 529s

  • Structure policies that offer college flexibility + family protection

  • Design plans that grow with your income and your child’s needs


📞 Call now at 866-540-9122 🖥️ Visit www.barrygroup.net 📅 Schedule a Discovery Session with an Elite Insurance Advisor Today




Final Thoughts

The traditional college savings model is outdated. Relying solely on a 529 plan may expose your family to market risk, tax traps, and rigid rules. The wealthiest families don’t just save—they strategize with flexibility, protection, and tax-free growth.


And now, so can you.

 
 
 

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